Last Wednesday, President Mitch Brown conducted a Club Assembly with the specific purpose of Strategic Planning. Individual committee chairmen gathered their committee members together, then presented a brief report at the end of it. Here is a brief summary (the full report, as presented by the chairs, will be emailed to all members).
Youth Services - Ashleigh Symes
The aim is to continue our participation in the major youth programs, such as RYTS, RYPEN, RYLA, the National Youth Science Forum (NYSF). To ensure we find qualified participants, we'll strengthen existing relationships, particularly with the Surf Club and the QLD Health Sciences Academy, and develop new relationships, such as with the PCYC and Gold Coast Youth Services. Other sources could be home schooling organisations.
Public Image, including Public Relations and Social Media - Nick Cole
Prepare a detailed marketing plan
Determine the objective of marketing, i.e. Brand Awareness, generate memberships (both individual and corporate), event promotion
Determine the method of marketing, i.e. traditional media, Public Relations, Digital (i.e. Social Media, email database)
Fundraising - Ross Augustine
Goals: strengthen existing activities, develop new activities, identify grant opportunities
Action Plan: Bunnings BBQ, Containers for Change, Golf Day, Italian Long Lunch, Community Grants, Bike Sale, possibly Wheelchair Challenge?
The Rotary Foundation (TRF) - Gerald East
Goals: Continue support for TRF, identify suitable Paul Harris Fellowships (PHF), Promote different ways to promote TRF
Action Plan: Continue the $100 per member annual contribution, establish regular timeline for PHFs, hold an information session with guest speaker (already aranged for January 2023, support the TRF Movie Night.
Membership - Angus Miller
Main objective: gain new members and retain existing members.
Aim for club activities that are supporting local rather than international projects
The changed attendance rules allow a focus on business people who may not be available on a weekly basis or even have lenghty absences due to busines travel
Tie in with PR, Social Media marketing to attract a younger demographic
Services, including Wheelchair Trust - Larry Murray, Mark Twyford
Input from Al, Larry and myself for the services portfolio.
- Relationship between the Club and the Trust with Wheelchairs being the Club's longest continuous service project.
- Raised issues in regards to the current and future of the Wheelchair project
- Possible sublease to the Mens Shed organisation.
- Discussed ideas then may progress and enhance our current space at the Community Centre- tie in with current lease renewal strategic plan
- Some ideas include making more items from donated bikes and recycle more parts (sell), timber pet products (kennels), recycle electronics similar to Substation33
- Establish online/virtual shop to sell items, enhanced by social media promotions/posts etc.
- Need change in culture at the current operation, to insular (closed shop).
- Need to review current Trust document.